More than a year ago, I did some work for the YWCA in Vancouver for a project called "Taking Sexy Back".

The Facebook page is a forum for advocacy against sexualization of young girls and women. It's a safe space to share information and start conversations around hypersexualization.


A few weeks ago, I had the pleasure of going back to the offices of the YWCA and met an amazing group of women who work there to start what I call "Taking Sexy Back vol.2"

We had one hour session to brainstorm and put ideas together to create a brand that will help spread this message.

This is a project that's really close to my heart, and working with them was really inspiring. I'll be gathering all the resources and information I got from our little workshop to start designing this brand, which I'm sure will be a lot better than my previous effort, just because this time I had the chance to collaborate and listen to people who work with this every day and whose ideas are very valuable.

To start with, I really like the idea of this brand speaking to both females and males, because I truly believe that hypersexualization is not an issue that only concerns women and girls. It's everybody's business because it affects us all.

I'm really excited to see where this is heading to, and I will make sure to share the updates here. 


This is the first post I write about UX design, and I thought that I should use it to talk a little bit about how I started to become interested in UX. 

I recently remembered that the first wireframes I ever drew were for my mom, who is a declared enemy of all computers and printers in this world. I don't know how she does it, but she is an expert at breaking tech things- both software and hardware.

My mom didn't need to use the computer for most of her life, and for years I was her best tech gadget. She would just tell me what she wanted and I would do it for her.

Until one day she decided to go back to school, and her computer skills really needed to get better asap if I wanted to get any of my own homework done. And that's why I started drawing wireframes for her. 

I had to think of the shortest and simplest ways for her to interact with the computer. I used to write each scenario in one page, and labeled them with very simple sentences like: Turn on computer, write document, print, save file, turn off computer, etc.

My wireframes were really a combination of drawings and user stories. I would write steps for her to follow accompanied with iconography, dialogs, buttons, and windows so she could locate them on the screen. 

Now, as UX designer, I sometimes still think of my mom as one of the personas I design for-- Would she be able to use this by herself? or would she be calling me frustrated every 5 minutes? 

And that is probably how I started to become interested in UX, wishing that software were easier for her so in a way my life could get easier too.

Her relationship with computers has made build better empathy skills- it made me aware that above all, people that will use the product I design should be a priority, and to never take them for granted.


AuthorDaniela Pichardo