More than a year ago, I did some work for the YWCA in Vancouver for a project called "Taking Sexy Back".
The Facebook page is a forum for advocacy against sexualization of young girls and women. It's a safe space to share information and start conversations around hypersexualization.
A few weeks ago, I had the pleasure of going back to the offices of the YWCA and met an amazing group of women who work there to start what I call "Taking Sexy Back vol.2"
We had one hour session to brainstorm and put ideas together to create a brand that will help spread this message.
This is a project that's really close to my heart, and working with them was really inspiring. I'll be gathering all the resources and information I got from our little workshop to start designing this brand, which I'm sure will be a lot better than my previous effort, just because this time I had the chance to collaborate and listen to people who work with this every day and whose ideas are very valuable.
To start with, I really like the idea of this brand speaking to both females and males, because I truly believe that hypersexualization is not an issue that only concerns women and girls. It's everybody's business because it affects us all.
I'm really excited to see where this is heading to, and I will make sure to share the updates here.